Human Experience Dynamics

Continuous symptom data
for psychiatric clinical trials

HED captures how patients actually experience their symptoms - continuously, not every two weeks - increasing statistical power, improving trial success rates, and accelerating regulatory approval.

Symptom severity over a 10-week psychiatric trial
High Med Low Wk 0 Wk 2 Wk 4 Wk 6 Wk 8 Wk 10
Questionnaire (biweekly)
Traces™ (continuous daily)
The problem

45% of clinical trials fail due to lack of proven efficacy.

Psychiatric and CNS trials still rely on instruments designed in the 1970s and 80s. Questionnaires capture a single retrospective data point every two weeks - missing the full trajectory of how patients feel day to day. Meanwhile, wearables generate rich physiological signals with no experience data of sufficient resolution to map onto them. Poor measurement is a known driver of false negatives, and better endpoint data is the clearest path to reducing them.

7%
of psychiatric treatments reach regulatory approval - the lowest rate of any therapeutic area
1.8 yr
average regulatory review time for CNS trials - 38% above the industry average
BIO 2021
£40B
annual cost of PTSD alone to the UK economy, including lost productivity
Montgomery-Marks et al., 2025
Traces™ patient app - daily experience tracking
The solution Traces™

The full film, not isolated snapshots.

Traces (Temporal Experience Tracing™) is a validated data collection method that captures how patients experience their symptoms continuously throughout each day - not as a single retrospective score, but as a rich time-series that mirrors the natural rhythm of lived experience.

Each evening, patients draw a simple continuous curve on their phone or tablet showing how their symptom fluctuated across the day. It takes under two minutes. The result is 100× more data per participant than standard questionnaires, with lower bias and measurably greater sensitivity to treatment effects.

TET data integrates seamlessly with EEG, wearable signals, sleep tracking, and activity monitoring - bridging the granularity gap between physiological data and the patient experience it's meant to reflect.

What Traces™ changes

Measurably better trial outcomes.

Through richer, more sensitive endpoint data, HED makes clinical trials more informative, more likely to succeed, and faster to reach regulatory submission.

3.5×
Greater statistical power
By capturing patient-specific daily variance of symptoms
2×
Probability of trial success
By increasing sensitivity and enabling patient stratification
100×
More data for biomarker development
Identifying digital markers for post-market symptom monitoring
−38%
Time from submission to approval
By providing the regulatory-grade evidence that accelerates review
How it works

From patient experience
to regulatory report.

HED sits alongside your existing trial infrastructure. Traces are collected in addition to any standard questionnaires or EMAs already in your protocol - enriching, not replacing, your current endpoints with continuous daily data.

01

Patient draws their trace

Each evening, patients draw a continuous curve showing how their symptom changed throughout the day - from waking to sleep. Under two minutes, on any mobile device or tablet. Traces are collected on top of any standard questionnaires or EMAs already in your protocol - adding a continuous daily layer without replacing existing instruments or disrupting site workflows.

02

Traces integrate with physiology

TET data layers seamlessly onto EEG, wearable signals, sleep data, and activity monitoring. HED manages the integration with your existing wearable or biotech partner and runs the analytics on the combined experience-physiology dataset.

03

Researchers receive actionable insights

A real-time monitoring dashboard gives your trial team live visibility into patient experience and protocol adherence. At the end of the trial, HED delivers a full analytics package and a regulatory-grade clinical report ready for submission.

Built for

The experience data layer
for every stage of development.

HED integrates into your existing trial infrastructure. We are not a CRO - we are the endpoint intelligence platform that makes your subjective data work harder.

Pharma sponsors

Validated subjective endpoints that meet FDA and EMA requirements. Richer data, smaller required sample sizes, and faster regulatory submissions - for psychiatric, CNS, and digital therapeutic trials.

CROs

Add a high-sensitivity experience data layer to any existing trial infrastructure. TET integrates with eCOA platforms - drop-in endpoint enrichment with no disruption to existing operations.

Wearables companies

Generate the clinical evidence your mental health claims require. HED bridges the gap between your physiological data and the patient experience it's meant to capture - providing the validation signal that gets you to market.

Evidence

Field-tested across 15+ studies
and clinical trials

TET has been deployed across a breadth of clinical conditions and research contexts, with consistent internal and external validity and physiological cross-validation. Currently deployed in trials for Mild Cognitive Impairment, Generalised Anxiety Disorder and PTSD.

Generalised Anxiety Disorder Mild Cognitive Impairment PTSD Chronic Pain Sleep Apnoea & Fatigue Psychedelic-Assisted Therapy Meditation Holotropic Breathing Physical Activity & Cognitive Performance

Partners & collaborators

Jachs, Camino Garcia, Canales-Johnson & Bekinschtein
2022
Auditory closed-loop deep sleep stimulation for Mild Cognitive Impairment patients
Bitbrain collaboration
In progress
Team

World-class neuroscience
meets product rigour.

HED spins out of the University of Cambridge Cognition and Brain Sciences Unit. Our founders combine decades of neuroscience research with deep expertise in data science, product, and clinical trial operations.

Prof Tristan Bekinschtein
Prof Tristan Bekinschtein
Co-Founder & CSO

Professor of Consciousness and Cognition at the University of Cambridge. 20+ years of research into the neural and phenomenological dynamics of consciousness, attention, and subjective experience. Principal Investigator of the Cambridge Consciousness and Cognition Lab.

Dr Barbara Jachs
Dr Barbara Jachs
Co-Founder & CEO

Product leader and data scientist. PhD from the University of Cambridge. Previously at Faculty AI and Cheddar. Core developer of the Temporal Experience Tracing method and author of multiple peer-reviewed studies validating TET across clinical populations.

Get in touch

Let's talk about your trial.

If you're running a psychiatric or CNS trial and want better endpoint data - or if you're a wearables company looking for clinical validation - we'd love to hear from you.

Dr Barbara Jachs
CEO & Co-Founder
Human Experience Dynamics
University of Cambridge spinout

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